Some have ask “Who” and “Why” ” The Change The Narrative, Shift the Perceptions, Change The Image” Campaign, I hope this helps!

HoodFit is a movement that focuses of self-efficacy and sense of personal agency: HoodFit seeks to amplify the positive attributes in our ‘hood’ that has allowed us to grow strong, experience resilience and exercise strategic problem solving. Mind, Body and Spirit.

This photo is in response to how tired I am of the negativity I was seeing on TV and reading online, every morning about my brothers. I didn’t  know any of them! I do know hard working brothers that care about their family and community. I know brothers that work four jobs and still find time to give. I know brothers that remember to share their gifts. My gift is photography, so it’s time to use it.

Replicating the marathon photo is impossible. That’s a powerful photo that is different for every person that looks at it. So it can never be replicated.

However, I am hoping our photo will also show resilience, perseverance, strength and unity – not the mythical, negative stereotypes about men of color:  that we cannot put aside our ego’s and come together, or that we are not change agents in our communities. More so hope it will showcase the strength of so many brothers and their son’s, nephews, cousins, grandsons.

Media attention about high Stop and Frisk rate for Men of Color. 

While this campaign was started before the recent report and not designed to address this issue, I know and understand the issue first hand. I myself have been profiled and our young men are stopped too often by the police. Numerous organizations and the police have a lot of civic and policy work to do on this issue in order to regain the community’s  confidence. Yet, simultaneously, we must recognize the City of Boston and the Boston Police Department have new leadership and a renewed commitment to correcting this challenge. We should hold them accountable for change, however, we cannot let the only outcry be rage. We have to create opportunities for healing. We will ensure the Change the Narrative|Perceptions|Image Campaign provides space for authentic conversations on this subject.

This is our moment. This is our history making moment, this is about honoring our ancestors, this is about our community, this about one heartbeat, this is about legacy.

Join me as we change the narrative, shift perceptions, and change the image for men of color in Boston. I guarantee you if you come with an open mind and an honest heart you will walk away lifted, connected and loved. It all starts with one image.

Saturday, 9am I know you will be there.